Blog: What does Insight as a Service (IAAS) mean for businesses?

All businesses need a high-level view of how insights will fit into their short and longer term future plans, but with technology businesses it’s even more important to ensure that the manual repetitive processes are converted into pro-active insight updates trigger for when the insight information identifies an issue that is about to arise.

This approach to using insights to create pro-active triggers will reduce the overall resulting costs if the issue hadn’t been identified early on.

The challenge that most businesses face is one of how best to use the value from all the data that is being collected and to combine both unstructured and structured data to create ‘insights ‘.

This is what will differentiate technology businesses from their competitors and provide a greater advantage from using the business data to their benefit.

The other key differentiator is to ensure businesses have the right level of Insight as a Service (IAAS) skills to identify and use insights effectively and to understand how to utilise this information to gain competitive advantage.

Blog: How does Insight as a Service (IAAS) help improve revenues?

With the introduction of new telephony services in the ICT market it is essential for businesses to really be aware of what their ICT services are costing at the end of the month.

Being able to monitor calls (mobile and fixed), see text and skype interactions throughout the business, having immediate visibility through wall boards and to understand when someone is dialing premium rate telephone numbers; helps businesses to easily identify areas that need to be monitored to help focus on reducing costs and increasing revenues.

The benefit of Insight as a Service (IAAS) is that all these features and information should all be presented in one easy to view online portal. Providing access to the insights that are specific and relevant to each business.

By having immediate access to the communication levers in a business, it is easier to reduce unnecessary time and effort to monitor or collate information manually, enabling the business to focus on higher-level strategy issues instead of monitoring activities that may or may not be an issue.

Companies can use Insight as a Service (IAAS) to focus on the business issues and to be comfortable that the insight levers being automatically monitored through the portal will help them to focus on the activities that will result in sustained growth.

Infographic: Insight Driven Networks

Take a look at our latest Infographic that explains why Insight as a Service is important for businesses to utilise.

Click here to download our Insight as a Service Infographic PDF

Blog: Insight Driven Technologies – The Future is Here

Analytics are absolutely everywhere, and any business unable to compile their data quickly and effectively through portals and interfaces will be stuck, wasting time on manual processes each time something goes wrong in their network. For ICT and Telecoms customers, speed is everything. Organizations must adapt and find better, faster ways of getting an overview of their business health.

This is where insights-as-a-service comes in. The sister of SaaS (software-as-a-service), this is a new approach to presenting insightful cloud services and allows companies to use an interface that displays the insights they need to know from every corner of their business, almost instantaneously getting the insight they need to proactively target new prospects and upsell their current clients on services they need.

The ability to have clear visibility of their whole network for on-premise PBX, mobile PBX and their CRMs and applications such as Skype for Business, all in one view, will provide an edge the ICT and Telecoms market has not experienced before.

Insights-as-a-service truly is the next big thing to happen in analytics, and the market is expected to grow to $3.33 billion by 2021, according to a report from MarketsandMarkets. It’s becoming increasingly clear that the companies that will outshine the rest are those who effectively combine their communications and software, such as CRM, with advanced analytics, and use these insights to implement changes and strategies within their organizations.

Insights-as-a-service will allow businesses to analyse their interactions with customers throughout the whole customer journey, and will highlight areas for improvement, such as customer service interaction, or holes in the sales funnel that would previously have gone undetected.

In order to keep up with fast-moving markets, insights-as-a-service will become more and more essential to businesses who want to stay on the cutting edge of technology and telecommunications and is likely to fundamentally change the way the ICT and Telecommunications industry develops. Below, we’ve identified the top seven reasons why:

Top 8 Reasons Why Insights-as-a-Service Will Change ICT & Telecoms

  1. Organizations will need to adapt to insight-driven practices opposed to data-driven – the old data-driven ways are going to have to be let go and insight-driven practices utilised as the best way to interrogate data and create the best customer experience possible
  2. Data analysis can be, to a degree, outsourced – and this will allow smaller companies to focus on using the data acquired from IaaS companies to move quickly, outmaneuvering large organizations who are unable to react to the data as quickly.
  3. Businesses buying Insights-as-a-service products will have improved outcomes – those businesses utilising insights-as-a-service will have tangible outcomes such as revenue increase and savings on expenses.
  4. Small and Medium-sized businesses will no longer have to rely on basic data management – Insights-as-a-service will deliver even small businesses a range of data from across their business, from the moment a customer comes into contact them, to repeat purchases and ongoing relationships.
  5. Any sized business will have access to a much larger dataset – one of the true benefits of insights-as-a-service is the ability for those services to access much larger datasets and pass on the knowledge and benefits of these to their customers.
  6. Businesses can quickly attain the information they need and act on it – they don’t need dedicated workforces to spend hours and hours validating data, instead they can access the insight they need and act on it.
  7. Teams across the organization can quickly attain the same information through role-specific interfaces – so analysts and data engineers can collaborate without the need for your engineers to worry about how it is shared.
  8. It will improve business productivity overall – because data required to make vital decisions in the upper levels of the business, and elsewhere, will be able to attainable extremely quickly, cutting down on wait times while analysts collect and compile data.

The use of insight-as-a-service platforms is growing rapidly, and those businesses who utilize these seamless cloud services to quickly attain data-driven results will be able to produce clear-cut actionable steps for their business moving forward. This will lead to better customer acquisition and retention, thus leading to overall revenue increases for the businesses using insight-as-a-service platforms. Those unwilling to adapt will see their businesses fall behind the industry standard for growth, and IaaS will become the industry standard for small and medium organisations in the ICT and Telecoms markets.